Consultancy
innovation through knowledge
How well do you know your clients?
Are you sending the right message to your audience?
How well is your product/service working right now?
What should you do next?
These are some of the questions top firms are constantly asking themselves.
By helping top companies like Spotify, BBVA, Libbey or Space10, we design tailor-made research strategies to meet our clients’ specific needs, using academic rigor to gather and review existing knowledge, collect data, and discover insights through ethnographic research, field research, and co-creation workshops. By specializing in qualitative research and analysis, we help companies to understand their customers in a meaningful way and create strategies to make a positive impact on their lives.
Our research tactics:
Foundational Research
In-Depth Interviews
Daily Studies
Field Research
Co-Creation Workshops
cultural Interpretation
recruiting and scouting
Case Studies
Research commissioned by the feminist collective Fieras Fierras to identify stereotypes or expectations imposed on women in Mexico that shape social dynamics. The aim was to provide a better understanding of the problem and to invite reflection on the current situation of women in Mexico.
In partnership with What Design Can Do and STBY, delaO design studio collaborated for the 3rd time to create a local brief for the upcoming WDCD design challenge. Every year, the global design competition will invite designers, creative entrepreneurs, and startups to submit circular concepts that radically rethink the way we live.
The What Design Can Do No Waste Challenge is the result of our second collaboration with the Dutch foundation. As members of the Reach Network, delaO represented Mexico collaborating with agencies in Amsterdam, India, Japan and Brazil to shape this global contest.
As a Reach Network partner, delao design studio started a collaboration on the Care Capsules project led by Reach partner The Care Lab, an international network of activists willing to transform Care through human-centred design practices in the health, social & education domains.
The Franz Mayer Museum is the only private museum in Mexico City that entirely focuses on decorative art and design. It holds the most important decorative art collection in Latin America, and it houses the most relevant and avant-garde contemporary design exhibitions in Mexico.
In of 2018, we were commissioned by BBVA, in partnership with the Design Futures Program at Centro University, to generate a fictional design brief that could communicate the challenges and opportunities contained in four different scenarios on the future of finance in Mexico.
In May 2019, What Design Can Do Mexico invited us to curate their breakout sessions in order to create memorable experiences for the festival’s attendees.
In 2019, Libbey, the biggest glass producer in the Americas, presented us with a unique challenge: To design a methodology for their in-house design team for evaluating the possible success of design concepts.
In September 2018, the Dutch initiative What Design Can Do launched the Clean Energy Challenge: An open call to students, designers, and innovators all over the world to come up with local solutions for local problems.
Daily studies, cultural probes, and deep-dive interviews can deliver valuable insights. However, there are some limitations to viewing them through an empathic lens. Critical and speculative design approaches can enhance the reflection process and bring a more significant dimension to empathy, desires, goals, frustrations, and cultural differences of end-users.